| THE
BOTTOM LINE
Though many advocate a segregated area or facility
for refractive surgery services, an integrated
approach can stimulate internal marketing and
make more efficient use of practice resources.
A LASIK center that is integrated into a general
ophthalmology practice site should include an
office/private consultation area for the refractive
surgery coordinator, a storage area for literature
and other materials used by the coordinator,
and the laser procedure room (preferably adjoined
to a small waiting area with viewing window).
If the practice does not have a corneal topography
unit, room should also be allocated for this.
These essential requirements can be accommodated
in roughly 650 square feet of dedicated space.
The design should facilitate the delivery of
a quality patient experience, promote internal
marketing, and make patients feel comfortable
throughout the entire care delivery process.
The practice that wants to do seminars for prospective
patients will need space in which 30 or so people
can be comfortably assembled. However, inspired
space design will only live up to its potential
if surgeons and staff make good on the practice's
customer service promise to patients. |