Achieving success in optical dispensing is largely a matter of taking care of fundamentals. These are core concepts that can be adopted by any practice of any size. At the heart of these business fundamentals is a vision of the patient that understands that visual needs are every bit as important as medical requirements. Patients want to see well (and they'd like to look good and feel comfortable in the process). We have it within our power to help them achieve these goals, provided we listen to their concerns and help them find the right solutions.