Offer Lens Packages

     Imagine if every product purchase involved a separate negotiation for each of its features. Buying a candy bar would start with the chocolate base; then, the sales person would explain the value-and the additional cost-of the wrapper, caramel, peanuts, and nougat. Luckily, we needn't resort to prolonged encounters when purchasing candy. All these features are offered in an affordable, single-price package called a Snickers bar.

     Buying glasses should be as painless. That's why lens packages make sense. They bundle together complementary features and make the process of purchasing eyewear easier for everyone involved. Our lens packages are formulated to meet the common lifestyle and visual needs of our major patient groups. Each combines the features that we know to be the best available. For example, the optimum lens package for presbyopic patients is a premium progressive addition lens in lightweight high-index material with appropriate coatings and variable tint optics (photochromic). We offer five different packages at appropriate price points. This gives us the flexibility to meet a variety of patient needs and budgets. To make the most of the lens package approach, the optical dispensary also needs to follow a top-down sales protocol.