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Successful Dispensing in an Ophthalmology Environment: Ten Golden Rules

Offer Peace of Mind

     Eyewear represents a big-ticket purchase for many patients, so we've developed two programs to help them safeguard their investment. The first is an unconditional 30-day replacement policy. No matter the reason, we will adjust, repair, or replace (with equal value) the frame or lenses within 30 days of the original dispensing date.

     The 30-day free replacement policy is also tremendously helpful for first-time progressive lens wearers nervous about their ability to adapt. The 30-day time frame encourages patients to act promptly, if they are having problems. This limits our exposure by letting patients know that they cannot expect free services for an indefinite period of time.

     To help with problems that occur more than 30 days out, we offer a one-year warranty for $25. This entitles the patient to have broken eyeglasses repaired or replaced for 50% of the normal retail price. This enables us to offer patients a significant savings without losing money ourselves. Patients who purchase the warranty can have the $25 deducted from the price of their next pair of glasses, if they don't use the warranty during the 12 months following their purchase. This not only creates a no-risk situation for patients, it also gives them an incentive to come back to the optical shop.

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This article is from the Mayl '01 issue of Refractive Eyecare
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