Choose a Professional Retail Location

     When we opened our new facility, we took care to select a high visibility location on a main road that ran through a high-traffic retail area. We also used strategically placed signage to ensure that the presence of our optical services was communicated clearly to the world outside (Figure 1). Our other offices have glass fronts so that potential patients can see the optical shop from the street.

     The optical shop's placement within the practice it- self should also be in a high visibility, high-traffic spot (Figure 2). This may require reorienting the office layout so that the dispensary is the first area the patient encounters before the reception desk. Consider augmenting location with external signs or other methods of making it known that the practice has an optical shop.