Cataract/Lens Implant Surgery    |  LASIK  |  Eye Exams/Treatments  |  Optical/Contacts  |  The Hearing Center WHAT'S NEW? In optical dispensing, as in other businesses, success comes from adhering to fundamentals. Letter from the Editor Introduction Maintain the Dispensary as a Separate Legal Entity Choose a Professional Retail Location The "Passing of Authority" from Doctor to Optician Implement a Lifestyle Questionnaire/Lens Recommendation Menu Institute a Frame Board Plan-A-Gram Offer Lens Packages Use a Top-Down Approach to Selling Maintain Competitive Pricing Offer Peace of Mind Emphasize Internal Marketing The Bottom Line The Patient Lifestyle Questionnaire <---- Previous Cover Next ----> This article is from the Mayl '01 issue of Refractive Eyecare